TY  - BOOK
AU  - Worsam,Mike
TI  - Marketing operations: CIM workbook, advanced certificate syllabus 
SN  - 0750619945 (paperback.)
AV  - HF5415 WOR 
PY  - 1995///
CY  - Oxford
PB  - Butterworth-Heinemann on behalf of the Chartered Institute of Marketing
KW  - Marketing
KW  - Study and teaching
N1  - Includes bibliographical references and index
ER  -