Worsam, Mike. <br/><br/>
Marketing operations :  CIM workbook, advanced certificate syllabus / 
Mike Worsam. 
 - Oxford :  Butterworth-Heinemann on behalf of the Chartered Institute of Marketing,  ©1995. 
 - 381 pages  illustrations ;  30 cm. 
 - The marketing series. .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0750619945 (paperback.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Study and teaching.
<br/><br/><label>LC Class. No.: </label>HF5415 WOR