West, Alan. <br/><br/>
Cases in marketing techniques :  analysis, alternatives, action / 
Alan West. 
 - London :  Paul Chapman,  1988. 
 - 337 p. ;  24 cm. 
<br/><br/><label>ISBN: </label>1853960330 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.