Bickerton, Pauline. <br/><br/>
Cybermarketing :  how to use the superhighway to market your products and services / 
Pauline Bickerton, Matthew Bickerton, and Upkar Pardesi. 
 - Oxford :  Butterworth Heinemann,  1996. 
 - xvi, 306 p. :  ill. ;  24 cm. 
 - The marketing series practitioner. .
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0750628480 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.<br/>Internet advertising.