TY  - BOOK
AU  - Pitt,Leyland F.
AU  - Bromfield,Derek
AU  - Nel,Deon
ED  - Institute of Marketing Management.
TI  - South African marketing: cases for decision makers 
SN  - 0702127930 (pbk.)
PY  - 1992///
CY  - Kenwyn
PB  - Juta
KW  - Marketing
KW  - South Africa
KW  - Case studies
N1  - Includes bibliographical references
ER  -