TY  - BOOK
AU  - Baker,Michael John
TI  - The marketing manual
SN  - 0750636521 (paperback.)
AV  - HF5415 BAK 
PY  - 1998///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Marketing
KW  - Management
KW  - Handbooks, manuals
N1  - Includes bibliographical references and index
ER  -