Baker, Michael John. <br/><br/>
The marketing manual / 
Michael J. Baker. 
 - Oxford :  Butterworth-Heinemann,  ©1998. 
 - viii, 279 pages. ;  25 cm. 
 - Chartered Institute of Marketing/Butterworth-Heinemann marketing series. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0750636521 (paperback.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Handbooks, manuals.
<br/><br/><label>LC Class. No.: </label>HF5415 BAK