TY  - BOOK
AU  - Kinnear,Thomas C.
AU  - Taylor,James R.
TI  - Marketing research: an applied approach 
SN  - 0070347573 (cased)
PY  - 1991///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing research
KW  - Marketing
KW  - Management
N1  - Includes index; Includes bibliographical references
ER  -