Kinnear, Thomas C. <br/><br/>
Marketing research :  an applied approach / 
Thomas C. Kinnear, James R. Taylor. 
 - 4th ed. 
 - New York :  McGraw-Hill,  c1991. 
 - xxi, 856 p. :  ill. (some col.), maps ;  25 cm. 
 - McGraw-Hill series in marketing. .
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0070347573 (cased) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing--Management.