Strategic marketing management / 
readings selected by Robert J. Dolan. 
 - Boston, Mass. :  Harvard Business School Publications,  c1991. 
 - xvi, 656 p. :  ill. ;  25 cm. 
 - Practice of management series .
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0875843107(pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.