TY  - BOOK
AU  - Yeshin,Tony
ED  - Chartered Institute of Marketing.
TI  - Integrated marketing communications: the holistic approach 
SN  - 0750619236 (pbk.)
PY  - 1998///
CY  - Oxford
PB  - Butterworth Heinemann
KW  - Communication in marketing
N1  - Includes index; Includes bibliographical references
ER  -