TY  - BOOK
AU  - Strafford,John
AU  - Grant,Colin
ED  - Institute of Marketing.
TI  - Effective sales management
SN  - 0434918385 (hbk. ) 
PY  - 1986///
CY  - London
PB  - Heinemann
KW  - Sales management
N1  - Includes index; Includes bibliographical references
ER  -