TY  - BOOK
AU  - Schultz,Don E.
AU  - Robinson,William A.
TI  - Sales promotion essentials: the 12 basic sales promotion techniques ... and how to use them 
SN  - 0844230677 (pbk.)
PY  - 1982///
CY  - Lincolnwood IL.
PB  - NTC Business Books
KW  - Sales promotion
N1  - Includes index
ER  -