Schultz, Don E. <br/><br/>
Sales promotion essentials :  the 12 basic sales promotion techniques ... and how to use them / 
Don E. Schultz and William A. Robinson. 
 - Lincolnwood IL. :  NTC Business Books,  c1982. 
 - v, 234 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0844230677 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales promotion.