TY  - BOOK
AU  - Kent,Raymond A.
TI  - Continuous consumer market measurement
SN  - 0852643136 (cased)
PY  - 1989///
CY  - London
PB  - Edward Arnold
KW  - Marketing research
KW  - Market surveys
N1  - Includes index; Includes bibliographical references : p. 159-160
ER  -