Chapman, Randall G. <br/><br/>
Brands :  a marketing game / 
Randall G. Chapman. 
 - Englewood Cliffs, N.J. :  Prentice Hall,  c1993. 
 - xi, [83] p. ;  28 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0130874043 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Computer simulation.<br/>Product management--Computer simulation.<br/>Marketing--Computer programs.<br/>Product management--Computer programs.