TY  - BOOK
AU  - Baverstock,Alison
TI  - How to market books: the essential guide to maximizing profit and exploiting all channels to market 
SN  - 9780749450205 (pbk.)
PY  - 2008///
CY  - London
PB  - Kogan Page
KW  - Books
KW  - Marketing
KW  - Selling
N1  - Includes index; Includes bibliographical references
ER  -