Baverstock, Alison. How to market books : the essential guide to maximizing profit and exploiting all channels to market / Alison Baverstock. - 4th ed. - London : Kogan Page, 2008. - xii, 324 p. ; 24 cm. Includes index. Includes bibliographical references. ISBN: 9780749450205 (pbk.) Subjects--Topical Terms: Books--Marketing.Selling--Books.