Sayre, Shay. <br/><br/>
Campaign planner for promotion and IMC / 
Shay Sayre. 
 - 2nd ed. 
 - Madison :  Thomson/South-Western,  c2002. 
 - iv, 172 p. :  ill. ;  28 cm. 
<br/><br/><label>ISBN: </label>0324151977 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising campaigns.<br/>Communication in marketing.<br/>Advertising.