TY  - BOOK
AU  - Stefanou, Rosemarie
TI  - Success in marketing
SN  - 0719549892 (paperback)
AV  - HF5415 STE 
PY  - 1993///
CY  - London
PB  - John Murray (Publishers) Ltd
KW  - Marketing
KW  - Management
KW  - Branding (Marketing)
N1  - Includes index
ER  -