AdValue :  twenty ways advertising works for business / 
edited by Leslie Butterfield. 
 - Oxford :  Butterworth-Heinemann,  2003. 
 - xxvi, 224 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Brand name products.<br/>Brand name products.