TY  - BOOK
AU  - McCusker,Gerry
TI  - Talespin: public relations disasters-inside stories & lessons learnt 
SN  - 074944259X (hbk.)
PY  - 2005///
CY  - London
PB  - Kogan Page
KW  - Public relations
KW  - Case studies
N1  - Includes index
ER  -