McCusker, Gerry. <br/><br/>
Talespin :  public relations disasters-inside stories & lessons learnt / 
Gerry McCusker. 
 - London  :  Kogan Page,  2005. 
 - viii, 327 p. ;  25 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>074944259X (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations--Case studies.