TY  - BOOK
AU  - Clancy,Kevin J.
AU  - Lloyd, David W.
TI  - Uncover the Hidden Power of Television Programming: ...and get the most from your advertising budget 
SN  - 0761915818 (pbk.)
PY  - 1999///
CY  - Thousand Oaks
PB  - Sage Publications
KW  - Television advertising
N1  - Includes index; Includes bibliographical references
ER  -