TY  - BOOK
AU  - Maitland,Iain
TI  - How to plan press advertising
SN  - 0304334324 (pbk.)
PY  - 1996///
CY  - London
PB  - New York, Cassell
KW  - Advertising, Newspaper
KW  - Great Britain
KW  - Advertising, Magazine
N1  - Includes index; Includes bibliographical references
ER  -