Maitland, Iain. <br/><br/>
How to plan press advertising / 
Iain Maitland. 
 - London ;  New York :  Cassell,  c1996. 
 - x, 149 p. :  ill., maps ;  25 cm. 
 - Advertiser's guides. .
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0304334324 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising, Newspaper--Great Britain.<br/>Advertising, Magazine--Great Britain.