TY  - BOOK
AU  - Maitland,Iain
TI  - How to plan radio advertising
SN  - 0304334294 (pbk.)
PY  - 1996///
CY  - London
PB  - New York, NY, Cassell
KW  - Radio advertising
KW  - Great Britain
N1  - Includes index; Includes bibliographical references (p. [142]-143)
ER  -