Maitland, Iain. <br/><br/>
How to plan radio advertising / 
Iain Maitland. 
 - London ;  New York, NY :  Cassell,  1996. 
 - x, 148 p. :  ill. ;  25 cm. 
 - Advertiser's guides. .
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references (p. [142]-143). 
<br/><br/><label>ISBN: </label>0304334294 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Radio advertising--Great Britain.