TY  - BOOK
AU  - Leiss,William
AU  - Jhally, Sut.
AU  - Kline, Stephen.
TI  - Social communication in advertising: person, products and images of well being 
SN  - 0415903548 (pbk.)
PY  - 1997///
CY  - New York
PB  - Routledge
KW  - Advertising
N1  - Includes index; Includes bibliographical references
ER  -