Leiss, William.

Social communication in advertising : person, products and images of well being / William Leiss, Stephen Kline and Sut Jhally. - 2nd ed. - New York : Routledge, c1997. - vii, 426 p. : ill. ; 23 cm.

Includes index.

Includes bibliographical references.

0415903548 (pbk.)


Advertising.