TY  - BOOK
AU  - Savard,R�aejean
ED  - IFLA General Conference
ED  - International Federation of Library Associations and Institutions.
TI  - Adapting marketing to libraries in a changing and world-wide environment
SN  - 3598218117 (hbk. )
PY  - 2000///
CY  - M�eunchen
PB  - K.G. Saur
KW  - Libraries
KW  - Marketing
KW  - Congresses
KW  - Public relations
N1  - Includes bibliographical references
ER  -