00958cam a2200205 a 4500008004100000020002300041111006700064245023200131260003700363300002800400440004000428504004100468650003800509650004500547700002400592710010900616003000100725005001700726040000900743                                          a3598218117 (hbk. )2 aIFLA General Conferencen(63rd :d1997 :cCopenhagen, Denmark)10aAdapting marketing to libraries in a changing and world-wide environment /cedited by R�aejean Savard = Le marketing des biblioth�aeques �aa l'heure du changement et de la mondialisation / edit�ae par R�aejean Savard.  aM�eunchen :bK.G. Saur,c2000.  a89 p. :bill. ;c22 cm. 0aIFLA publications,x0344-6891 ;v89  aIncludes bibliographical references. 0aLibrariesxMarketingvCongresses. 0aLibrariesxPublic relationsvCongresses.1 aSavard, R�aejean.2 aInternational Federation of Library Associations and Institutions.bSection on Management and Marketing.20230123125434.0  cNUST