Adapting marketing to libraries in a changing and world-wide environment / 
edited by R�aejean Savard = Le marketing des biblioth�aeques �aa l'heure du changement et de la mondialisation / edit�ae par R�aejean Savard. 
 - M�eunchen :  K.G. Saur,  2000. 
 - 89 p. :  ill. ;  22 cm. 
 - IFLA publications,  89  0344-6891 ; .
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>3598218117 (hbk. ) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Libraries--Marketing--Congresses.<br/>Libraries--Public relations--Congresses.