TY  - BOOK
AU  - Elliott de S�aez, Eileen.
TI  - Marketing concepts for libraries and information services
SN  - 1856044262 (pbk.)
PY  - 1993///
CY  - London
PB  - Library Association
KW  - Libraries
KW  - Marketing
KW  - Information services
KW  - Public relations
KW  - Advertising
KW  - Promotion (Public relations)
N1  - Includes index; Includes bibliographical references
ER  -