Elliott de S�aez, Eileen. <br/><br/>
Marketing concepts for libraries and information services / 
Eileen Elliott de S�aez. 
 - London :  Library Association,  1993. 
 - xvi, 224 p. :  ill. ;  23 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>1856044262 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Libraries--Marketing.<br/>Information services--Marketing.<br/>Libraries--Public relations.<br/>Advertising--Libraries.<br/>Advertising--Information services.
<br/><br/><label>Subjects--Index Terms: </label>Libraries  Promotion (Public relations)