TY  - BOOK
AU  - Brown,Linden
AU  - Mcdonald, Malcolm. 
TI  - Competitive marketing strategy for Europe: developing, maintaining and defending competitive advantage 
SN  - 0333613511 (pbk. )
PY  - 1994///
CY  - London
PB  - Macmillan Press
KW  - Marketing
N1  - Includes index; Includes bibliographical references.
ER  -