Brown, Linden. <br/><br/>
Competitive marketing strategy for Europe :  developing, maintaining and defending competitive advantage / 
Linden Brown and Malcolm  McDonald. 
 - London :  Macmillan Press,  1994. 
 - xi , 370 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references.   
<br/><br/><label>ISBN: </label>0333613511 (pbk. ) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.