Profit or growth? : why you don't have to choose /
Bala Chakravarthy and Peter Lorange.
- Harlow, : Pearson Education Limited, c2008.
- xiv, 173 p. : ill. ; 24 cm.
Includes index.
Includes bibliographical references.
9780273711728 (hbk.)
Strategic planning. Organizational effectiveness. Industrial management. Success in business.