Brassington, Frances. <br/><br/>
Principles of marketing / 
Frances Brassington and Stephen Pettitt. 
 - 4th ed. 
 - New York :  Prentice Hall,  2006. 
 - xxxi, 1264 p. :  col. ill.  ;  27 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9780273695592 (pbk. ) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.