Gabay, J. Jonathan <br/><br/>
Copywriting / 
J. Jonathan Gabay. 
 - Chicago :  McGraw-Hill,  2003. 
 - ix, 294 p. :  ill. ;  20 cm. 
 - Teach yourself .
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0340867280 (pbk. ) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising copy.