TY  - BOOK
AU  - Govoni,Norman
AU  - Eng,Robert J.
AU  - Galper,Morton
TI  - Promotional management
SN  - 013731258X (paperback)
AV  - HF5415  GOV 
PY  - 1986///
CY  - New Jersey
PB  - Prentice-Hall
KW  - Marketing
KW  - Sales promotion
N1  - Includes bibliographical references.
ER  -