Govoni, Norman. <br/><br/>
Promotional management / 
by Norman Govoni, Robert Eng and Morton Galper. 
 - New Jersey :  Prentice-Hall,  ©1986. 
 - xiii, 578 pages ;  24 cm. 
<br/><br/>Includes bibliographical references.   
<br/><br/><label>ISBN: </label>013731258X (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Sales promotion.
<br/><br/><label>LC Class. No.: </label>HF5415  GOV