TY  - BOOK
AU  - Frain,John
TI  - Introduction to marketing
SN  - 0712109595 (paperback)
AV  - HF5415 FRA 
PY  - 1981///
CY  - London
PB  - Macdonald and Evans
KW  - Marketing
N1  - Includes bibliographical references.
ER  -