Frain, John. <br/><br/>
Introduction to marketing / 
John Frain. 
 - London :  Macdonald and Evans,  1981. 
 - viii, 238 pages;  illustrations;  22 cm. 
 - The M & E BECbook Series. .
<br/><br/>Includes bibliographical references.   
<br/><br/><label>ISBN: </label>0712109595 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415 FRA