Johnson, Gerry. <br/><br/>
Exploring corporate strategy / 
Gerry Johnson, Kevan Scholes and Richard Whittington. 
 - 8th ed. 
 - Harlow :  Prentice Hall,  2008. 
 - xxxvi, 622 p. :  col. ill. ;  27 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9780273711919 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business planning.<br/>Strategic planning.