Jeannet, Jean-Pierre. <br/><br/>
Global marketing strategies / 
Jean-Pierre Jeannet and H. David Hennessey. 
 - 4th ed. 
 - Boston :  1998.  Houghton ; 
 - xxi, 918 p. :  ill. ;  24cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>039587162X (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing --management.