TY  - BOOK
AU  - Carson,David
AU  - Gilmore,Audrey
TI  - Services marketing: text and readings 
SN  - 0952359707 (pbk.)
PY  - 1996///
CY  - Dublin
PB  - Mercury Publications
KW  - Service industries
KW  - Marketing
KW  - Customer services
N1  - Includes bibliographical references
ER  -