Services marketing :  text and readings / 
edited by David Carson and Audrey Gilmore. 
 - Dublin :  Mercury Publications,  1996. 
 - xvi, 277 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0952359707 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.<br/>Customer services.