TY  - BOOK
AU  - Jobber,David
TI  - Principles and practice of marketing
SN  - 007710708X (paperback)
AV  - HF5415 JOB 
PY  - 2004///
CY  - London
PB  - McGraw-Hill
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -