Jobber, David. <br/><br/>
Principles and practice of marketing / 
David Jobber. 
 - Fourth Edition. 
 - London :  McGraw-Hill,  2004. 
 - xxxiv, 942 pages :  ill.ustrations (some colour) ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>007710708X (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415 JOB